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Data + Guidance + Governance = DG2

The complexity of today’s marketing mix makes it incredibly important for companies to have real-time control, governance frameworks and transparency covering its marketing investments. DG2 provides multinational companies with technology solutions, data analytics, risk mitigation, compliance assurance, media/digital performance, advisory support and value covering its marketing investments.

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Marketing Spend Management Solutions For Data Driven Decision Making In Real-Time

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Market Value Assessment

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Contract Compliance Services

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Media Performance Analytics

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Continuous Monitoring Services

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Invoice Processing Services

CASE STUDIES

Client results and solutions

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WHITE PAPERS

Industry insights and resources.

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DEMOS

Know more about our technology tools and solutions.

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INDUSTRY EXPERTISE

DG2 clients are Fortune 500, Fortune US 1000, and other medium and small-size companies that invest funds to support their marketing efforts and build brand awareness. Our global strategic consultants, data scientists and subject matter experts provide audit services and technology software solutions for optimizing marketing investments and ensuring transparency are built into ad agency contract terms, invoicing and transactional data.

Our Global Reach

We have conducted over $800 billion in global marketing audits in 84 countries, yielding more than $1 billion in client value and savings.

Technology

Optimized Marketing Spend

DG2 offers a platform of solutions and services developed by subject matter experts. With cutting edge technology and proven processes, we solve marketer’s pains.

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CCS

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Contract Compliance Services

Deep-dive agency contract compliance audit to recover funds, assess risks and improve control processes.

DG2-SOA

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Contract Governance Solution

Seal of Approval Software based solution for cohesion and integrity throughout the tiered chain of marketing suppliers.

DG2-IPS

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Invoice Processing Services

Rigorous and compliant monthly process for reviewing, validating and approving agency invoices/support documentation to increase spend transparency, eliminate defective spend and ensure policy adherence.

DG2-MD®

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Continuous Monitoring as a Service

CMaaS bridges ad agency invoicing data gap by ensuring real-time marketing spend control and recovering refunds.

ADCOMP360®

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Market Value Benchmarks

SaaS market pricing data assessment.

OPTI-TRACKER®

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Media Performance Analytics

Actionable insights and savings opportunities that improve media value and media weight efficiencies

A SUCCESSFUL TEAM

BEATS WITH ONE HEART

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Michael Lay

Founder & Chief Executive Officer
35+ Years Industry Experience
+1 310 809 0899
mlay@dg2ww.com

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Evan Hoffner

Chief Operating Officer
20+ Years Industry Experience
+1 310 848 5592
ehoffner@dg2ww.com

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Celeste Fiorenza

Chief Technology Officer
10+ Years Industry Experience
+54 9 1130603073
cfiorenza@dg2ww.com

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Mike Laraway

Chief Business Officer
30+ Years Industry Experience
+1 336 253 4977
mlaraway@dg2ww.com

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Gonzalo Demattei

Project Director

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Maria Gabriela Yejo

Finance Analysis Lead

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Gastón San Cristobal

Project Manager

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Gabriela Ramirez

Sr. Finance Analysis

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Ignacio Goncalves

Sr. Finance Analysis

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Manuel Martinez

Sr. Data Mining

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Abby Arenas

Finance Analyst & Research

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Kenny Olier

Finance Analyst & Business Intelligence

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Pilar Varangot

Marketing Analyst

SPEAK WITH AN EXPERT

Find out what DG2 can do for your business. Please send your inquiries to contact@dg2ww.com and we will immediately address your questions. * Required fields.